The true human character can't be judged simply based on appearances.
Against the backdrop of the horrible case of a Lagos Bus Rapid Transit (BRT) driver, Andrew Nice, who was alleged to be involved in the abduction and brutal killing of a 21-year-old Nigerian tailor, Oluwabamise Ayanwole, this visual concept was created for Payarena's employee verification service.
To bring it to life in a relevant and relatable way, the creative team borrowed famous deceptive wolf characters from three children's story books: The Three Little Pigs, The Boy Who Cried Wolf and Little Red Riding Hood.
CREDITS:
COPY: Talha Taj
ART: Oluranti Akerele