High data consumption is the biggest ‘wahala’ for Netflix Subscribers in Nigeria.

The brief from our client, Netflix was to change consumers’ perception of the brand’s data consumption compared to other streaming platforms.

My team and I approached the creative solution from a humourous and light-hearted point of view to make the message more appealing and acceptable to the target audience. So, we picked a popular local and foreign show to communicate the brand’s message.

By the way, ‘wahala’ is a Nigerian word for problem or challenge. Learnt something new, yeah?