A deep breath can bring calm to stormy moments.

In a world with a million and one things to breathe for, humans find passion in a lot of things: fashion, tech, food, dance, music et cetera.

So, when TomTom, Nigeria's leading candy brand launched the Breathe for It campaign in 2021, the objective was to inspire young Nigerians to go for their passions using the music as a vehicle to connect with them.

At the heart of the campaign itself was Rema, one of Nigeria's fastest-growing Afrobeat artistes with millions of fans called Ravers. Here are some of the magic my team and I created to bring the Breathe for It campaign to life.