“I was as rich as I could be in my coat of many colours.”

Many find comfort in investment opportunities tied to proven, successful businesses. Recognizing this sentiment, we launched the "Stock of Many Colours" campaign for the Meristem ETF.

Aware that not all of our target audience may grasp the concept of Exchange Traded Funds (ETFs), we developed concise and engaging copy to explain its significance and highlight the rationale for investment.

Employing strategic visual art direction and clever photo manipulation, we crafted relatable imagery to underscore the appealing advantages of Meristem's ETF, effectively driving home our message.