Nigerians are very averse to damaged Naira notes and are reluctant to accept them in any form of cash-based transaction.

For International Women's Day 2022, we used a damaged Naira note as our key visual element to communicate that the gender pay gap not only unfairly puts women at a financial disadvantage but also hurts the country's economy in the long run.

We did this by selecting Naira denominations with women and cutting them out of the note.

CREDITS:

COPY: Talha Taj

ART: Oluranti Akerele

Previous
Previous

Ogilvy Missable Figures

Next
Next

Street Justice