Golden Penny Semovita 'My Soup's First Choice' Campaign

All Naija soups know who's king.

Unlike other traditional swallows, Semovita stands out as the only one not associated with a specific Nigerian tribe, yet proudly embodies the essence of Nigerian cuisine and enjoys widespread acceptance. Its versatility makes it the ideal accompaniment for any Nigerian soup.

Inspired by this uniqueness, we launched the campaign "My Soup's First Choice," delivering a clear message: Golden Penny Semovita is the ultimate companion for every Nigerian soup.

We brought this campaign to life through various channels including television, radio, outdoor advertising, digital platforms, and an innovative on-the-ground activation: Nigeria's inaugural soup festival.

The campaign resonated strongly with our target audience, resulting in a significant increase in sales and a substantial boost in brand awareness and preference.

Utilizing state-of-the-art equipment and harnessing the expertise of top talents in the film production industry, we meticulously crafted this masterpiece to eloquently convey our message.

Incorporating the pulsating rhythms of Afrobeat music, we capitalized on its widespread popularity in Nigeria and globally.

Our cast was carefully chosen to authentically embody the essence of a typical Nigerian family, imbued with the freedom to vividly depict the dynamic and distinctive characteristics of the Nigerian household.

Through innovative animation techniques, particularly in the portrayal of the plate's movement, our visual effects seamlessly blend with reality, delivering results indistinguishable from the authentic experience.

Golden Penny Semovita TVC